processing and digital electronics technology
convergence industry
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
Representative small company oriented industry
Community-type industry with high homogeneity and expertise
Most components manufacturers and assemblers build to relationship
the designer’s workroom to stores in the fastest time possible in order to capture the market
STRATEGIES OF FAST FASHIONTrend design
Reasonable price
Small quantity of production
High product turnover ratio
중략
Vertical Integration
Zara controls most steps on the supply-chain
Greater control over the supply chain
→ More responsible, flexible, cheaper process
Development
• Growth of the Digital World
• FashionTrends in the Toy Industry: Toys go in and out of fashion more rapidly; a few products can make or break annual turnover.
• Dependence on Global Mega-Brands: In response to fashiontrends, toy manufacturers design offerings base on a concept or story (e.g., Star Wars) and several companies offer multiple toys related to the
customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury goods
▪ Need of strengthening image marketing
▪ Need of strengthening customer-aiming marketing
▪ Construction and up-grade of system
▪ Targeting VIP customers
▪ Generalizing mass marketing using point system
education, financial technology. And use the proportion of weeks were 70% it seemed higher. Finally, 50 to 60 single retirees, primary called families and friends. they are a lot of interest in health and economic problems, and the weekly proportion to the level of 60% appeared.
1.4 Developing Segment Marketing
Above as customer segmentation has been extended such services as Ting, UTO,