the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules
economics measured by operating expense ratio and high capital efficiency by net working capital ratio.
Among three other competitors, the most interesting international competitor to compare the financial performance was H&M. ROIC for H&M and Inditex are similar, 24.16% and 27.27% accordingly. Differential of both ROS and capital turnover for two companies are minimal: for ROS, 9.60% and 10.46
performance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has developed new products with unparalleled quality a
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
“Social and Financial Performance Relationship” Model의 “Perspective3”에 의하면, CSP와 CFP, CR 사이에는 interactive relationship이 존재함.
여기서 CSP는 Corporate Social Performance, 즉 CSR을 의미함.
따라서 기업은 CSR을 통하여 Good Financial Performance와 Good Reputation을 얻을 수 있으므로 CSR이 필요함.