1.1 Which Foreign Markets?
Political factors
Economic factors
We learned it already!
All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please li
In 2003 Heineken bought Egypt’s sole brewery, which brews a popular line of nonalcoholic beer that can be marketed by Heineken to the 1.3 billion Muslims around the world.
Each country has different regulations about trade, such as taxation, so companies may change their entry mode according to the government’s policy.
ADVANTAGES
Relatively low level of financial exposure
with a focus on the company's flagship brand AMOREPACIFIC, which is a modern distillation of oriental beauty. AMOREPACIFIC, on the cornerstone of its success in NewYork and Seoul, is solidifying its position as a genuine prestige as well as communication the unique world of its brand to new foreign markets.
Part 2 Foreign Market : ITALY
Italy Analysis
Selection Factors
foreign market entry, The Coffee Bean has more focused on the quality of coffee. As its strategy is to serve tasteful coffee to as many customers as it can, it is essential to motivate franchisee to serve more people. Franchising can provide high motivation to franchisees as they just need to pay fixed royalty. It means that more customers they serve customers, the more profit they can expect.
Ⅱ. Main Subject
1. Foreign Markets; India
India, conventional long name Republic of India is a state located in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world.
The Indian economy is the world's tenth largest economy by nominal GDP and fourth largest economy by pu