segmentation): 구매행동에 따라 분류
--사용자 지위(user status) 변수
--사용률(usage rates) 변수
--구매기회(purchase occasion) 변수
--추구편익(benefit) 변수
(2) 지리적 세분화(geographic segmentation):
한 국가 혹은 세계 속의 특정 지역은 다른 지역과 차별되는 욕구와 구매습관들을 지닌다
(3) 인구통계적 세분화(demo
Marketsegmentation is the process that companies use to divide large, heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs
Geographic segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities
PRIZM NE classifies every American house
market strategies for encroach market share and do some public relations and advertising to get interest on E-book reader. The main point of our strategies is that we focused PLC cycle which means E-book reader is introduction.
Ⅴ. STP Strategies
ⅰ. Segmentation
First of all, we limit our market for domestic by geographic factor. Because recognition about e-book reader is pretty low in K
8seconds가 공략해 나갈 지역별로 Localization을 해 나가야 될 것이다.
- Behavior segmentation
: More trendy, More fashionable
fashion의 trendy/fashionable 효용을 크게 생각하기 때문에
8seconds는 trendy/fashionable brand이미지를 강조하기 위해 marketing source 의 celebrity endorsers
(유명 가수 또는 연예인)를 이용하여 marketing.
marketing and entry strategies, to the local market. Following such global trends, businesses have built unique global strategies even within one industry, such as the automobile industry. As a solution for the saturated mature markets, leading players in the car industry are seeking growth in emerging markets. Many major players already are increasing their participation into emerging markets, m