STP와 4P의 연결
① 초소형인 Yepp의 크기와 디자인
② 안정적인 음악 재생기능 (CDP 층, 특히 여성 소비자층에 중점)
③ 새로운 라이프 스타일에 맞는 촉진 전략
④ 공격적인 전략을 선택하는 동시에 여타의 경쟁자들을 견제할 수 있어야 함
Customer Statistics Research
① mp3를 구입할 때 자신이 가장
strategies, there are three specific business differentiation strategies about their Chicken. One is about making good quality of chicken. Second is using the special oil – olive - which is used in frying their chicken products. The last strategy is free topping system
1) Good quality of Chicken
(1) Golden zone of size
The company of BBQ had tried to make a special study of the b
be able to produce within school zone areas—thus, differentiating from other energy drink products like Redbull. Shifting the main target from 20s to middle and high school students, and implementing creative marketing strategies introduced in the paper; Lotte Chilsung will surely secure its no. 1 position in the energy market and would be able to make revenue of .140 billion won in 2016.
3. Competition
◎ AI resort market에서의 경쟁자
All inclusive인 업체는 숙소, 식사, 레크레이션 활동 등을 모두 포함하는 패키지 회사이다. 대부분의 Al는 다양한 레크레이션 활동을 제공하며
고객의 만족을 높이기 위해 노력했다.
• Jack Tar Village company
“Covers virtually everything” 이라는 슬
Strategies
Recent global market conditions surrounding our industry is changing rapidly. Globalization such as the launch of the WTO, the European Common Market and the foundation of the North American free trade zone is already affecting our economy. the term 'Borderless World Market', is not unfamiliar to us anymore. In order to survive in these environmental changes, the companies must hav