Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓아가야 하는지?
제품 관여도(Product Involvement)
: 소비자 행동에 영향을 미치는 개인적 심리상태의 정도(동기부여 수준, 흥미의 정도)
: 관여도가 높아질 수록, 소비자는 제품
and mass handbags]
Luxury Handbags Mass Handbags
-Establishing Brand Value -Considering functionality and practicality
-Differentiating from other brands -Affordable price
-Respecting VIP customers -Effective Marketing Strategy
1) Luxury Handbags
The biggest factor that luxury handbag makers should keep in mind in order to success seems to be how well they have constructed the brand image
in the United States suffered losses caused by phishing, totaling approximately US$929 million. United States businesses lose an estimated US$2 billion per year as their clients become victims.. In 2007, phishing attacks escalated. 3.6 million adults lost US$3.2 billion in the 12 months ending in August 2007. Microsoft claims these estimates are grossly exaggerated and puts the annual phishing lo
and media (movies, TV)
Entertainment marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse andinvolve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) anincrease in the entertainment demands of 18-34 year olds. 3) and a continuation o
emerging hybrid car marketand economic recovery.
2) The Potential Entry of New Competitors
The barriers to enter the automotive industry are substantial. For a new company, the startup capital required to establish manufacturing capacity to achieve minimum efficient scale is prohibitive. An automotive manufacturing facility is specialized, andincase of failure, it could not be retool