of doughnuts, including our Hot Original Glazed TM, are made, sold and distributed and where a broad array of coffees and other beverages are offered.
As of January 28, 2007, there were 395 Krispy Kreme stores operated systemwide in 40 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, South Korea and the United Kingdom, of which 113 were owned by us
of such companies. In Korea, when it comes to social responsibility, we have Yuhan-Kimberly which is one ofthe pioneers in our nation to practice social responsibility into their management. That is why we chose this corporation especially in this critical juncture where customers very much care about social responsibility when making their choices.
1.2 Company Introduction
Yuhan-Kimberly w
the internal EIS and external environment ofthe companies - ① Customers, the front end ofthe EIS, and ② Suppliers, the back end ofthe EIS. From these external EIS, companies can have a close relationship between customers and suppliers.
From the companies' perspective, dealing with the suppliers and distribution channel managers would be first step, because they cannot make profits with
II. The IS ofthe Galleria’s CRM
A. About the CRM system
Customer Relationship Management(CRM) is a method to maintain a continuous relationship with customers, and from this customers, a company can realize profit. To be more specific, a company can integrate information in and outside the company, and from this information a company can plan a marketing strategy. CRM system can bring three
Introduction
Our team prepared the case on CRM(Customer Relationship Management) in Everland. Actually, we first prepared SCM(Supply Chain Management) in P&G. But many team presented about SCM, so we changed main subject. When we prepare CRM, we thought a concept of CRM is similar to marketing. But we thought every company have to be concerned about customer for continued existence. Everland