About AT&T
American Telephone and Telegraph Corp.
Largest provider of
local, long distance
telephone services
in the United States.
the second largest provider of
wireless service in the United States
More than 15 million –total customers
81.6 million wireless customers
In 1876, Alexander Graham Bell
invented the telephone. That was the foundation of the com
프랭크 프레스브리가 쓴 ꡐ광고역사ꡑ 책에는 ꡐ로젯타의돌(The Rosetta Stone)ꡑ에 관한 이야기가 있다. 이 돌은 나폴레옹의 군대가 이집트를 침공했던 18세기 말년에 서양인들이 로젯타라고 이름 지은 고을에서 발견했는데 지금은 대영박물관에 전시되어있다. 이 돌은 기원전 196년 이집트
A New Lifestyle “Well-Being”
Naturalism in Socio-cultural Environment
Beauty trend changes
-Preferred natural beauty
rather than artificial beauty
Nude Makeup
The popularity of naturalism Cosmetics
Woman
- Frequent changes in hair styling
such as perm, dye
They have increased their interest in
healthy hair
“엘라스틴"의 LG생활건강도 명품을 경품
Ⅰ. Situation Analysis
1. Analysis of Environment
(1) Hot keyword to differentiate from others : Premium
‘Premium restaurants, premium party, premium outlet, premium cosmetics…’
We can see the word 'premium' in every field nowadays. The main reason why they use it is because there's no big difference among lots of products in market. It means that they should make a differenc
01. Executive Summary
Advisory Proadtive
Client JanSport
Project Name New 2014 IMC strategy for JanSport
Brand Description
World-renowned backpack brand with long history and its identity
Products: backpacks with various shapes, designs, patterns and colors
Target customers: university students at the age of 20’s
Brand slogan: “discover freedom.”
Marketing Issue
Problems
Short-