![[IMC] AT&T 전략(영문)-1](http://images.happyhaksul.com/thumb/419/418485-0001.gif)
![[IMC] AT&T 전략(영문)-2](http://images.happyhaksul.com/thumb/419/418485-0002.gif)
![[IMC] AT&T 전략(영문)-3](http://images.happyhaksul.com/thumb/419/418485-0003.gif)
![[IMC] AT&T 전략(영문)-4](http://images.happyhaksul.com/thumb/419/418485-0004.gif)
![[IMC] AT&T 전략(영문)-5](http://images.happyhaksul.com/thumb/419/418485-0005.gif)
![[IMC] AT&T 전략(영문)-6](http://images.happyhaksul.com/thumb/419/418485-0006.gif)
![[IMC] AT&T 전략(영문)-7](http://images.happyhaksul.com/thumb/419/418485-0007.gif)
![[IMC] AT&T 전략(영문)-8](http://images.happyhaksul.com/thumb/419/418485-0008.gif)
![[IMC] AT&T 전략(영문)-9](http://images.happyhaksul.com/thumb/419/418485-0009.gif)
![[IMC] AT&T 전략(영문)-10](http://images.happyhaksul.com/thumb/419/418485-0010.gif)
![[IMC] AT&T 전략(영문)-11](http://images.happyhaksul.com/thumb/419/418485-0011.gif)
![[IMC] AT&T 전략(영문)-12](http://images.happyhaksul.com/thumb/419/418485-0012.gif)
![[IMC] AT&T 전략(영문)-13](http://images.happyhaksul.com/thumb/419/418485-0013.gif)
![[IMC] AT&T 전략(영문)-14](http://images.happyhaksul.com/thumb/419/418485-0014.gif)
![[IMC] AT&T 전략(영문)-15](http://images.happyhaksul.com/thumb/419/418485-0015.gif)
![[IMC] AT&T 전략(영문)-16](http://images.happyhaksul.com/thumb/419/418485-0016.gif)
![[IMC] AT&T 전략(영문)-17](http://images.happyhaksul.com/thumb/419/418485-0017.gif)
![[IMC] AT&T 전략(영문)-18](http://images.happyhaksul.com/thumb/419/418485-0018.gif)
![[IMC] AT&T 전략(영문)-19](http://images.happyhaksul.com/thumb/419/418485-0019.gif)
![[IMC] AT&T 전략(영문)-20](http://images.happyhaksul.com/thumb/419/418485-0020.gif)
분야
pptⅡ. About usage
Ⅲ. 1st stage: Analysis
Ⅳ. 2nd stage: Planning
Ⅴ. 3rd stage: Execution
Ⅵ. 4th stage: Evaluation
Ⅶ. Strength& Weakness
Ⅷ. LG daycom
American Telephone and Telegraph Corp.
Largest provider of
local, long distance
telephone services
in the United States.
the second largest provider of
wireless service in the United States
More than 15 million –total customers
81.6 million wireless customers
In 1876, Alexander Graham Bell
invented the telephone. That was the foundation of the company that would become AT&T
formed in 2005 when "Baby Bell" SBC Communications INC. purchased former "Ma Bell" Corporation.
AT&T U-verse TV Total Home DVR
IPTV : (Internet Protocol television)
IPTV is about providing high-quality multi-channel television and
downloadable video, all delivered via the web and displayed
on the TV set in your living room.
“You can watch one show, while using picture-in-picture to channel surf!”
rewind, fast-forward, pause, and so on .
U-verse TV : It provides internet access along with phone and television
services . U-verse TV is delivered via IPTV
DVR (Digital Video Recorders) : record sound, image
