Image보다는
제품이속성,매장의 입지가 먼저 연상됨
“맛,새로움,신뢰,고급”의
Image속성에서 우위
기업 Brand로서의
Image 영역보다는
‘유기농,강남에 위치, 고급 소비자’와 같은
제품,소비 계층에 제한된 Image 영역에 있다
일방적 message가 아니라
‘주부’ 의 이야기를 통한
간접적인 message로
기
bulid up the competitiveness of the domestic tour industry through the improvement of accommodation facilities. Currently, BENIKEA has 44easily accessible tourist hotel franchise location in major tourist attractions nationwide including Seoul, Busan, Gangwon, and Jeju. Furthermore, BENIKEA has played a crucial role in stimulating the growth of the local tourism industry since about a third of it
and as to be able to participate in a special event. A picture looking to the side is an image of a membership card. consumer can buy a commodity and get other various benefit through this cards. SWAROVSKI is appealing to consumers pursuing an upgrade as decorating crystal to home electronic appliances and a cellular phone through a lot of companies and cooperations activity on the latest date.
Bulid 11 more stores at suburban areas (such as
Pusan, Dae-jeon) to accomplish 30% increased
Profits rate of increase over the last year in next 2 year
to be “a real Korean brand”.
3.Develop new 3 beverages (using Korean traditional
ingredients such as citron, plum and ginseng )and
submenu for snacks lunch meal (sandwiches,
hamburgers, salad )to satisfy with different customer
Artificial Intelligence에 대해
(부제 : 감정을 가진 컴퓨터?)
1. 요약
감정이란 자기 자신이나 다른 사람이 어떤 사물 또는 사건에 대해 느끼는 것 또는 그로 인한 행동을 말한다. 감정을 표현하기 위하여 인공지능 기법 중에서는 주로 계획 기법을 사용한다. 감정을 표현하는 기법은 여러 가지가 있지만 크게