in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dominos, Old Navy, Best Buy, American Express : Open, Coke Zero, and Brammo.
◎ What are the campaigns that contributed greatly in enhancing CP+B
enhance their image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rivalry
The pace of rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting original customers. Due to U
enhanced A/S
Requires huge initial investments
May damage brand luxuriousness (?)
VW
Advantage of securing the coverage of distribution channels of vast areas while it would suffer from inefficient overlapping costs, and damages on the brand image due to lack of control on price issues.
Toyota
Can unify the brand under a single CI with a very simple distribution channel. Nevertheless, d
Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
imaging
- brain CT : ventricle에 moderate amount의 high density hemorrhage가 관찰되며
midbrain과 right basal ganglion의 lenticular nucleus에 hemorrhage가 관찰됨
-> a moderate amount of IVH & ICH at the midbrain & medial aspect of right
lentiform nucleus
- brain angio CT & 3D : unremarkable CTA of brain and unremarkable enhanced
brain
->Hypertens