▪ To penetrate into DRAM market
▪ Aggressive Investment and enduring negative profit margin
▪ 64K DRAM , 256K DRAM, 4Mbit DRAM
▪ Investing in technology development for manufacturing efficiency
▪ Technological development increasing wafer size
→ more chip cutting available at the same time
2.2 INTERNAL ANALYSIS - Corporate Value-Chain (primary activitiesPrimary Activities)
2.2.1 INBOUND LOGISTICS
Rigorous Suppliers Selecting And Local Purchasing
In purchasing aspect, Nokia completely controls the quality through rigorous suppliers selecting. All of Nokia mobile phone manufacturing bases in worldwide use of Nokia’s global purchasing system and CQTM, which is global organizat
2. Internal Analysis
Overview
If we see the sequential chain in the value creation process, there are three major participants with some of intermediaries among them. So for the internal analysis, we will see how products would be conveyed to customers from suppliers and investigate each activity of the participants.
The first player dealing with the products are suppliers, and they delive
Hong Kong
Overview
16-
H.K used to small fishing village where 7000 people lived in China. Since the Opium War has finished in a victory for U.K. And then H.K became famous city in the world as a colony. After that H.K has been made a trading country for extension to east asia by U.K. At first they focused on labor intensive industry and continuously increased rate of the export labor i
of domestic fast-food market.
Too confident of success?
CEO’s Strong Will
1. The recession of Korean market
-Offense is the best defense
Go abroad.
2. Mission: The most delicious chicken
in the world.
Why Chinese Market?
Growing Chinese fast-food market
constant growth rate (20% annually), 200bill yuan(2000), 40% of Restaurant Business