in chicken industry
Penetrated into niche Market: intothe residential street
Well organized Distribution System: differentiation from competitors
Mass production and systematic raw material control (keep fresh)
The strength of large store in broad menu and sanitation
+ The strength of small store in minimum investment cost
Why BBQ goes abroad
Saturation of domestic fast-food mark
with other students. Thanks to university students of WOM, Seorae become famous without enormous marketing cost.
-Strength of Seorae
What is the secret behind Seorae’s success only Seorae has been able to achieve? Maybe Seorae has the advantage in success among BBQ restaurant in a university town.
The first reason is taste and smell. Taste of Seorae doesn’t high quality but thefood Seo
and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data reports, the obesity has risen by about 10 percentage points for 20~34 year old females over the past 10 years and that the average weight in this group has increased by about 6.7 kilograms. In addition tothe paper, the fast food restaurant with
the brand image.
Recently, Lotte Mart sold American LA galbi on a half sale price. The event is "Tongkeun LA galbi". But when Lotte mart did the event, a Korean cattle association andthe consumers criticized to Lotte Mart. Because theTongkeun LA galbi's selling time was same as the time when the whole country fought withthe foot-and-mouth disease.
But even if the association complained, Lott
WALL MART march 19, 2010
702 SW 8th Street
Orlando Florida 32821
Tel. 479-273-4000
Gentleman:
Your name has been given us by Google ininternet as large mart inthe world of selling goods, foods, etc.., and we are writing your with a desire to open and account with you.
we have