in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to know about the past of Korea. For instance, North and South American tourists asked me about how Joseon dynasty could last for over five hundred years. European visitors wanted to know that Korea still has the royal family members. Asian tourists were curious about why all the n
Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting
Public awareness of entertainers in the past
After appearing of popular
culture, most entertainers were
perceived as vulgar and
ignorant versus high culture.
So, their political and social
comments were forbidden
tacitly.
Behavior of entertainers in the present
By revitalizing SNS,
entertainers have environment they can
speak to comments with their own
belief.
SNS with