Public awareness of entertainers in the past
After appearing of popular
culture, most entertainers were
perceived as vulgar and
ignorant versus high culture.
So, their political and social
comments were forbidden
tacitly.
Behavior of entertainers in the present
By revitalizing SNS,
entertainers have environment they can
speak to comments with their own
belief.
SNS with
effect. Based on this result, we planned the other experiment, which contains color information with shapes.
(2) Experiment 2 : Shape Priming with Color Information
Experimental Design
We made a new experiment following the format of experiment 1. It also contains 4 items among which only one shape is different from others. All of them have differently oriented bar, and the locations of
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막대로만 된 1차원 바코드를 2차원화한 대표적인 상품 정보제공용 코드. 이 코드는 정사각형의 흰색바탕 위에 검은 모듈무늬로 찍혀 있는 형태입니다.
그 안에는 상품 및 서비스 정보를 제공하기 위한 텍스트, URL 등의 데이터가 들어 있습니다. 하지만 바코드를 읽기 위해 스캐너가 필요하
What’s the priming effect ?
Priming is an increase sensitivity to certain stimuli due to prior experience.
Priming occurs when exposure to media activates related thoughts and feelings that have been stored in the memory systems of an audience member.
advertisement
should take 'priming' effectively
for
successful advertisement effects.