Open Innovation
Open innovation is a business strategy in which research, development and commercialization can be mutually done outside sources.
2.1.1 Basic Background
Open Innovation does not need IT/IS
Restrictions and nature of open innovation calls for IT/IS
2.1.2 Using the Web
Most common method of using IT/IS for open innovation
P&G executive – “For every P&G researc
Open Innovation
기업이 연구, 개발, 상업화에 이르는 일련의 혁신 과정을 개방하여 외부자원을 활용함으로써 혁신비용을 절감하고 성공가능성을 제고하며 부가가치 창출을 극대화하는 혁신 방법론
BACKGROUND OF OPEN INNOVAION
지식 기반의 확대와 지식 생산 주체의 다변화
인력 유동성의 증가 및
innovation.
Development or innovation of products is implemented by outsourcing or sourcing internally. Having consultant outside the company or outsourcing generates enormous costs for company. On the other hand, sourcing inside the organization can bring a huge decrease in costs and development of human resource. As a result, constructing an internal knowledge sourcing system which can maximi
마케팅 전략 상황분석.
상황분석
외식산업의 성장.
80년대 후반 –합작투자 & 대형화
외국브랜드 상륙
외식산업의 시스템화
90년대 초반 -다각화된 시장경쟁
전통음식의 패스트푸드화
해외브랜드 대거 진출
현재 - 무한경쟁시대
Concept의 필요
Innovation의 필요
ㅎ현 시장 상황.
*피
Major Stages
Management Innovation
Idea generation
Idea screening
Concept Development And testing
Marketing Strategy development
Business analysis
Product development
Test maketing
Commerciali zation
Kraft’s
Product
Life Cycle