Consumer trust affects intention/actual transaction by affecting usefulness, ease of use, and perceived risk
The level of risk a consumer believes exists
regarding the purchase of a specific product
from a specific retailer, whether or not
that belief is factually correct.
by Richard A. Ashley, University of Connecticut
Overall Perceived Risk
- Associated with the
Product catego
of the advertisement was to change the brand attitude and brand purchase intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them
Linked to purchase
intention Merchandise
Colors
Presentation style
Awareness of fixtures
Path finding
Sensory qualities of materials
Lighting
It makes determine purchase
4 times more likely.
Data Collection techniques
semi-structured interviews enable the "seeking of insight“
semi-structured interviews were based around the use of visual stimulus material
Se
established a strong reputation for the name, some considering it to be the best hotel operator in the world. The hotel company has expressed its desire to eventually be in all key cities world-wide.
2. The mission of Oriental Hotel
The mission is to completely delight and satisfy the guests. They are committed to making a difference every day, continually getting better to keep us the best