Microsoft or Google are trying hard to catch up and outperform Apple.
5. 5 FORCES (Why did you choose O-S as an industry?)
NEW ENTRANTS => weak
Considering the importance of operating-systems company in the value chainof wireless industry, we can say that there is no firm that can prevail global wireless industry except the big three companies – Apple, Microsoft and Google. (Why?)
leader with modesty and will, prominent capable men, a calm and long-term sight and judgment of those people, a discipline culture within the organization, and technology added to that.
So there was a desire to study thoroughly about those 11 US companies. We chose the global company 'Gillette' which is friendly to us and advanced in the Korean market. We analyzed the efforts and strategies Gi
in the world, and it is indispensible tool to a netsurfer. Google changed software industry significantly. While Microsoft sell products, Google provide web based software such as search, g-mail, google maps, in a form of online service. By changing the existing management system so that changed the overall industry flow, Google have a significance as a industry leader.
To know why Google is
in Korea and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyal customers, the high price and scarcity led to lack of friendliness.
• It leads the fashion trend of the high class and has deep tradition as a trend leader.
3.2. H
in an industry, where innumerable firms emerged, soared, and crashed. The market value of Google reaches around 120 million dollars, with market share of staggering 52%. Google draws attention not only for its unparalleled search technology, but also for its aggressive strategies and innovative human resource management. Magazines are eagerly writing cover stories on the successof this company,