로그인 | 회원가입 | 장바구니 | 고객센터

대학레포트

마이페이지

충전하기

장바구니 0

레포트 > 경제경영계열

[경영학] 애플의 경영전략(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2010.12.14
22페이지 / docx
1,800원
54원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

[경영학] 애플의 경영전략(영문)

[경영학] 애플사 경영 전략 제안(영문)

[블루오션전략, 블루오션 전략] 블루오션전략 A+ 감상문

[경영학] 아이리버 경영전략

[경영학] nhn 네이버 성장전략 분석

[경영학] 삼성 옙 YEPP vs 애플 아이팟 iPod 비교분석

구조조정 레포트

[국제경영론] 보다폰 Vodafone의 경영전략과 향후 방향

[사업계획서] 모바일 어플리케이션 개발(아이폰, 안드로이드플랫폼 및 윈도우플랫폼)ERP

소개글

[경영학] 애플의 경영전략(영문)에 대한 자료입니다.

1. CEO and Founder
2. Management Style
3. Product line of the Apple
4. Market Place Condition
A. Players in the market
B. Current industry status
5. 5 FORCES (Why did you choose O-S as an industry?)
6. Competitors
7. Typical Customers
8. SWOT Analysis
9. Recommendations
References

본문내용

A. Players in the market
There are 3 main clusters of players in wireless industry.
i. Mobile-network operators
In the past, mobile-network operators were the ones that provided platforms, especially for cell phones. However, as Apple, Nokia, and RIM came up with their own platforms for cell phones, mobile-network operators are now facing a great challenge. Still, operating-systems companies have to cooperate with mobile-network operators such as AT&T in U.S., or KT in Korea. But, unlike before, operating-systems companies’ power has grown, while mobile-network operators’ power has been reduced.
ii. Operating-Systems Company
Operating-systems company provides the platform that enables programs to function properly and smoothly. The competitiveness of operating-systems is judged by ‘how widely it is adopted by users.’ As we could see from the case of Microsoft’s Windows and Apples’ Macintosh, operating-systems is highly affected by the network effect. Therefore, it is very important that which system or standard does majority of people use.
However, nowadays most major and competitive operating-systems companies are also focusing on contents that can be provided. Apple was the first company to start this competition. If one can develop a high-quality contents that are not compatible with other company’s operating-system, then it can allure and lock-in more customers.
iii. Device makers
Device makers are manufacturing companies that produce hard-wares. These companies would concentrate on the technology issues such as LED, LCD, or AMOLED. Also they would focus on the design and capacity of devices.
Originally, device makers and operating-systems providers were separated. Also, most customers’ purchase decisions were made based on the hard-ware, rather than the soft-ware. However, as portable devices got smarter than ever before, especially cell phones, customers are now more concerned on the quality of contents that they could enjoy through devices. And this maximized the importance of Operating-systems company.
B. Current industry status
Currently the great shift of power is going on in wireless industry. As most of the devices got smarter, and enables customers to do many things that we were only able to do by PCs, the contents and OS for mobile devices got important than ever before.
Who can provide more high-quality contents and whose devices can provide the biggest convergence, emerged as key success factors in this field.
In terms of above two factors, no one can deny that currently Apple is the leader. Starting from iTune and AppStore, Apple has built their reputation as a high-quality contents provider. Also by providing product lines of MP3(iPod), smart phone(iPhone) and tablet PC(iPad), Apple has achieved a convergence among different types of mobile devices as well.
No other company has achieved such an accomplishment like Apple yet, but companies like Microsoft or Google are trying hard to catch up and outperform Apple.

5. 5 FORCES (Why did you choose O-S as an industry?)
NEW ENTRANTS => weak
Considering the importance of operating-systems company in the value chain of wireless industry, we can say that there is no firm that can prevail global wireless industry except the big three companies – Apple, Microsoft and Google. (Why?)

참고문헌

-http://www.ilounge.com/index.php/articles/comments/instant-expert-a-brief-history-of-ipod/
(i-pod history)
-http://www.todaydesign.be/non_drupal/blog/postimages/posts14_06_09/apple_evolution.jpg
(product line)
-http://www.fundinguniverse.com/company-histories/Apple-Computer-Inc-Company History.html
-http://thescreamonline.com/technology/applehistory/applehistory.html
-http://en.wikipedia.org/wiki/Apple_Inc.
-http://en.wikipedia.org/wiki/IPad
-http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-reports

7.
http://wiki.answers.com/Q/Who_are_apple's_target_market
http://www.inc.com/articles/1999/12/15966.html
http://adage.com/article?article_id=120919

#경영전략 #경영학 #애플 #경영 #영문

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료

함께 구매한 자료