Framing is
-A way of communicating the shapes meaning
-Selective highlighting of
facts and events
-Ignored in traditional
leadership studies
“THE FOCUS IS LEADER AS
COMMUNICATER”
Economic development excluded democracy
-새마을 movements:
-Highway
‘Living area for one day’
-Vietnam war:
The breakthrough of the
Theory of leaderships
Transactional and Transformational Leadership
Transformational Leadership
Enhance the motivation, morale and performance of followers
Connect the follower's sense of identity and the collective
identity of the organization
Understanding the strengths and weaknesses of followers,
optimize their performance
Transactional Leadership
P
largest gold market in South Korea jungno-3ga for observation (see figure1 in appendices). The interviews were conducted with a focus on demand of gold between 9 April and 29 April 2012. Our group also made observation at amount of big jewelry shop in Jongno-3ga to gather the information about the floating population, customer type, product for sales, and market price of gold in 9 April 2012.
Violence has always taken a part in entertainment ever since the ancient; we all know well about the popular gladiator games in ancient Rome, for an example. However, it’s said that there’s a great consensus that something about media violence has changed in recent years.
For one thing, there’s more of it. According to Guy Paquette and Jacques de Guise, Laval University professors, afte
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3