participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror image
- Take a photo
Time flies like an arrow; fruit flies like a banana. Oettinger (1966)
컴퓨터가 자연적인 언어(natural language)를 처리하도록 하는 데에 있어서의 어려움에 대한 초기의 연구에서, Anthony Oettinger는 우리가 예상되는 구조(expected structure)에 기반하여 어떻게 문장을 번역하는지, 그리고 우리가 번역하며 오류를 범했을 때,
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
1. The comma
< 콤마 의 일반적 사용 규칙>
문장의 의미에 추가
항목, 지점, 의미 강조
숨쉬는 부분에 사용
정확하게 생각, 논리 그룹의 블록을 구성하는데 사용
의미 명확히 하기 위해 쉼표사용
(의미가 문장에 남아있다면 쉼표를 뺌)
2. Where does Comma come from?
그리스어 Komma(κόμμ
False Memory ?
What’s False memory?
- the recollection of an event, or the details of an event, that did not occur
- effected by prompts and cues
- one of the memory failures
"Lost in the Mall"
Experiment done by Elizabeth Loftus and Jacqueline E. Pickrell
Purpose
to implant a false memory of getting lost in the mall when they were 5 years old.
Our Experiment
Hypo