Introduction : the problems of the Kokomen
March 2011, in a korean TV show “Qualifications for Man” Young-min Choi, Hanguk yakult vice-chief, said that he was impressed by Kokomen. Using chicken broth as ingredient, its hot but light flavor was different from another 13 participant’s entries. As a result, August 2011 the Paldo began to sell the Kokomen into
Kokomen etc. Especially their one of the main items, Dosirac square noodle occupies a large portion of the Russian instant noodle market. Secondly, Paldo started the beverage business in 1995 and it satisfies various needs of customers. They produce Korean traditional drinks like Sikhye and Sujunggwa, coffee brand Santafe and various other beverages.
■ Kokomen
One of the most famous comedia
understanding consumers noodle preference
Absence of marketing strategy.
◆ Distribution of White noodle market share sales amount
The growth of white noodle in the noodle market
Paldo - Kokomen
① Launching and Special feature
● Launched on August 2nd, 2011
● KBS program – 남자의 자격
● Used chicken as the main ingredient
● Specific spicy taste
= In 2011, the Korean noodle market size was approximately 2 trillion won that one person consumes about 84 noodles. As the popular tradition that noodle market grows when the economy is in a bad circumstance, the size of noodle market grew during 2008 through 2009. After some stagnation in 2010, the new demand is created by the advent of white noodle market in the latter half of the year 2011. E
1. Introduction
(1) What is the Kokomen?
1. White soup ramen based
on chicken broth.
2.Release in August 2011.
3. Sold 8 million ramens
during the month of August.
4.Hot seller, hitting No.1
in 2011.
.
.
2. Procedure of Term Project
(2) Research for secondary data
Why was this problem happened?
Search for secondary data
Article from internet