3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on
health higher only by wearing them. Although functional footwear is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwea
1. Introduction
1) reason of choice MSA
Health insurance is an insurance that pay medical cost.
We don't know when we sick, what we catch disease or how we sick.
And when medical cost is big, it is a burden on people.
So insurance exist as way to guarantee living healthy.
However, now Korean health insurance face with a crisis.
Our health insurance premium is low, so expenditure of medical
Korea women are known as they intact to perform postpartum well because they try to prevent postnatal depression which give pain to them through lifetime and promote health. The Korea's traditional postpartum is made for the women's health as caring for health recovery, disease prevention and health maintenance of women and newborns. This is demonstrated as rational postpartum health care form be
SWOT ANALYSIS
STRENGTH
Diverse product Line and attractive design
No. 1 walking shoes in Korea
Ergonomically design and Take care health
Walking Clinic and Foot health program
WEAKNESS
Many Rival companies in sports wear
Medical clinic needs too much money
Prospecs has low level of awareness in US
STRENGTH
Target High consumption and higher-income group
Lower