C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
1. Country Analysis
(1) Cultural & Sociological Factor
The culture of India has been shaped not only by its long history, unique geography and diverse demography, but also by its ancient heritages, which were formed during the Indus Valley Civilization and evolved further during the Vedic age, rise and decline of Buddhism, the Golden age, invasions from Central Asia, European colonization and
Korean films. Although many Korean films are produced, a significant number of them do not make it to theaters due to competition. They support the view the free trade is mechanism by which powerful economies dominate the weaker ones. They argue that cinematograph films especially is a way powerful economies indirectly and negatively affect dominant cultures and life styles (Choi, 2007).
Figu
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.