Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
Korean brand name. Another their big strategy is they hired big model in their advertising such as "Kim Hye Su" ,"Ahn Jeong Hwan".
- Mart business department (core of new circulation)
This department is recently established to conquer the mass market in 2000. This department is trying to produce its products as lower price, higher quality based on the customer's life style.
- Specia
1. Introduction
Nowadays, people put much attention to the appearance whether that person is man or woman and it is becoming more and more serious problem. However, the standard of beauty is not as same as that of traditional society. Someone with fair skin, a big and sharp nose, big eyes and double eyelids, which are typical features of western people, is regarded as beautiful. Moreover, if w
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay