educational or franchise-based toys are in high demand.
In block toy market, Lego has taken Oxford's market share, becoming the market dominator. It has many popular franchise, as well as long history and better quality compared to Oxford. On the other hand, Oxford has lower price at the cost of poorer brand image.
We segmented customers into three groups of kids, parents and kidults, and we
Dr. Beckett이 사용한 방법
VCR, 인쇄물 사용
치료의 효과를 극대화 하기 위한 방법 교육
What else could they do?
직원과 고객의 직접적, 쌍방향적 커뮤니케이션 증대
환자들이 치과를 싫어하는 이유
치과 시술에 대한 두려움
치과에서 들리는 낯선 소리
친숙하지 않은 분위기
차가운 이미지
Korean society
3. The Korean companies are on rising tendency at
foreign countries. -Lots of OVERSEA BRANCHES
4. Every consumer prefers to buy cheap product than expensive product.
5. Korean consumers show sensitive reaction to personal information.
6. Koreans' passion for education is quite high. So the international call volume also
E. Competitors
Since the local brands such as Samsung and LG take up about half of the laptop market share, it is very difficult for most global brands to penetrate into the Korean market. Koreans have already developed a strong brand loyalty for local brands because of their high product qualities and thorough after-sales services.
shows the Korean market share of Dell in 2002. Acco
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under