Korean war in 1950, Korean government built this hotel according to the name of a lieutenant called Walton Walker who died in an accident in Seoul Gwangjin area. But soon the international tourism bureau took over the management rights according to the arrangement of Korea government. April 8 in 1963, It was completed with 214 rooms and other luxury additional facilities.
In 1973 Sk group affili
Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing demand of tourism industry has led to growth of leisure industry. In 2000's, new styles of in-door leisure activities appeare
History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry
Increasing of direct d
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
tourism & extention of Korean Culuture
3) Regionally located on center in East North Asia => Role expection as a core hub of distribution and circulation
4.4 Threat
4.4.1 From International Environment
1) Oil price uncertainty and increasing oil price
2) Terror threats - 9.11 terror
3) International air-line charge increase
4.4.2 From Domestic Environment
1) JeJu Airlines => Low