1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
There is a family.
A head of household is set to retirement. He have a pretty amount of saving .
He want to start a new life in another country.
So he searched a country that he will immigrate.
Family relation
Father: He is considering retirement
50’s
Mather: Housewives, 40’s
Children: They have two children.
The son is a university student.
The daughter is a middle sch
(2) Social entrepreneur messages ¬ proposed activities
Our group proposed two activities to solve the local problems. Constructing cultural center and making a play ground as a shelter for children.
We thought there aren't many places and provided activities for children to spend time. So we suggest building a cultural center. It is a center for children's education & culture. Children wan
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
Evaluation
The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest car producer in Europe. In Western Europe, the largest car market in the world, nearly every fifth new car came from the Volkswagen Group. The company attained a global market share of 12.1 percent.
The Group operates 44 production plants in eleven Europe