Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discountstores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
store in Internet, and so on. Open market competitors are the most significant to 11ST, so they should focus on that. Auction and G-market are major companies in open market. Competitive structure for open market is oligopoly because a few sellers control the supply of a large proportion of a product in the open market. In oligopoly situation, barrier exists, so it is difficult for other competit
large store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was
stores, major supermarkets, regular supermarkets, operate On-line Malls
3) Collaboration between businesses give birth to new forms of business
• Major Supermarkets : Raised quality of the store, medium to low priced casual stores integrated with large supermarkets
• Supermarkets : High quality supermarkets that sell high quality consumable goods from department stores separately
store network of market discrete point scale economics comes true, Korea model discount point with character grudge “superior quality”, “the price which is cheap”, compound statement flower bed lichen creation, strong point of customer service reinforcement and the fresh foodstuffs of the efficient management which leads PB goods development which is active and planning and an up-to-date