Marts expand overseas markets to secure its role as an outpost for been able to expect.
However, the existing department stores and traditional markets and small retailers, such as local supermarkets are increasingly competitive with new retail industry. And this situation can not be overlooked.
Despite such confusion, Marketing channel of our country is becoming increasingly complex and divers
In the situation of the increase in personal
income, improvement of women’s economic
power and change of the style of living, the
existing discount retail industry brought a great
change in development of the distribution
industry through advanced distribution system
and technical tie-up and cooperation from
overseas. Thus, a large-scale discount store,
E-Mart, was opened up in 1
2) E-Mart's key to success
- As the key to success of E-Mart, there are several elements. ① Effect of market preoccupation ② Economy of scale realization with a strong buying power from the nationally largest store-network ③ "Outstanding quality", "cheap price" based on Korean-style discount store ④Active PB product development and plan ⑤ Efficient management through high information s
Buying power – realize economy of scale.
Figure out customer’s needs
– Korean style discount store.
Customer - centered
PB Products
1. Product
- Many PB products
- Display various products
- Display fresh food products
2. Promotion
- The slogan of Everyday Low Price
- Strategy fit to Korean style
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o