분야
hwp1. Corporate Introduction(E-MART)
1) Outline
2) E-Mart's key to success
2. Environment analysis
1) External environment analysis
3.SWOT AnalysisStrength
4. Application of Strategy
1) Attack strategy
2) Diversion strategy
3) Revival strategy
4) Survival strategy
The conclusion
- As the key to success of E-Mart, there are several elements. ① Effect of market preoccupation ② Economy of scale realization with a strong buying power from the nationally largest store-network ③ "Outstanding quality", "cheap price" based on Korean-style discount store ④Active PB product development and plan ⑤ Efficient management through high information system ⑥ Reinforcement of customer-centered service ⑦ Strength of fresh groceries ⑧ Excellent competitive infrastructure with the organization composing the most talented people in distribution industry. However, the fundamental key to success is infrastructure construction on the basis of 'customer-first mind'.
The key to success of E-Mart is to provide the whole service based on 'customer-first mind' for every moment from customer's arrival to departure.
3) Study on the service character through E-Mart's theoretical approach
2. Environment analysis
