3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
또는 CO2 발생량이 극히 적은 에너지로부터도 전기를 만들 수 있으므로 이를 이용하는 것 이외의 방법은 달리 없는 상황이다. EV는 과거에 몇 번의 사이클이 있었지만 번번이 항속거리의 문제점을 가지고 있었다. 하지만 다양한 기술이 발전하면서 지금에서야 리프(LEAF)라는 모습으로 선보이게 되었다.
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Market Response
Consumers’ dissatisfaction
Price advance in 2008
VS Cheap Brand?
단계
⊙ 배터리 부분의 효율성 문제
Leaf 소개
- 닛산에서 전세계 최초로 출시하는 배기가스 제로의 양산형 전기자동차
나뭇잎이 대기를 정화하듯
리프가 주행시 배기가스를 전혀 배출하지 않는 것을 함축
리튬이온(LI-ion) 베터리를 탑재한 신모델 전기자동차
- 2011 ‘World Car of Year’ 수상
Leaf is relevant to making good and beneficial decisions in their lives.
• Many choose to drink coffee and related products because the coffee culture today, especially in Korea, is now highly developed with many demanding convenience.
• Can promote that tea products are ultimately a good-tasting and beneficial product! In fact, benefits of tea include prevention of aging, allergi