Introduction
Let’s see old days
~1970’: There is no
concept of ‘Leisure’ in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including stud
1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
leisure businesses: Teahouses, massage, yoga, aromatherapy shops, and spas
Rest Place, For weary people
We takes keyword, weary worker. Among the needs of the times for weary people, we will make aroma cafe that make feel stroll in the woods.
Concept
In cafés, we are able to drink a cup of coffee or tea with a romantic scent and listen to lovely melodie
How Becohol was appeared?
Less-stimulus drink’s appearance- non alcohol, low calories etc
Package marketing’s prevalent- Pursuing high qualities and distinctive style on their brand image and the design on package.
Change of consumer group- around 40s consumers to around 20s young group.
And it’s market is being popular among consumer
towards couples(Larger master bedroom)
Interests in personal leisure and health(Provision of housing service)
Spread of individualism
Changes of an outlook on marriage : increase in multi-cultural families, single-parent households, non-family households Need for multiple housing types in order to accommodate differing needs and different household types and lifestyles