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[외식경영론] 허브 카페(영문)에 대한 자료입니다.
목차
Situation Analysis
Concept
Place
Target
Menu
Competition Analysis
Strategic Planning
Conclusion
본문내용
Situation Analysis
BlueSumer
The word, bluesumer, is the combination of “blue ocean,” meaning a non-competitive market, and “consumer.” “bluesumer,” refers to new consumers in a non-competitive market. These groups may provide huge growth potential. Bluesumers are creating a lucrative niche market.
KBS
The National Statistical Office (NSO), which selected six so-called “bluesumer” groups earlier this year, launched the “Bluesumer Geographic Information System (GIS)” service on Tuesday.
Six Bluesumer Groups, As Selected by the NSO
-> Moving Life, Scared Women, Hungry Morning, Weary Worker,
Working Mom, Heavy Korean
Weary Worker : Chronic fatigue and increasing stress. Stress-reducing and leisure businesses: Teahouses, massage, yoga, aromatherapy shops, and spas
Rest Place, For weary people
We takes keyword, weary worker. Among the needs of the times for weary people, we will make aroma cafe that make feel stroll in the woods.
Concept
In cafés, we are able to drink a cup of coffee or tea with a romantic scent and listen to lovely melodies on the audio system. This is what we think of when we picture a typical café. However, has something special. It offers a ‘well-being’ approach to life.
As you know, humans have five senses: sight, hearing, smell, taste, and touch. In , you can delight all these five. First, your eyes cleared by the presence of many tree. Second, your ears are enchanted by abundant romantic music, which enriches the flavor of the tea. Third, your sense of smell is indulged by a gorgeous scent of herb. Fourth, there are many delicious types of tea, coffee, wine. Fifth, your sense of touch can be excited by warm sand , gravel Acupressure Road.
* Emotional Marketing
① In the woods
Use trees creates of the interior props. Cafe in a lot of trees makes feel a forest therapy . People feel like I've got to Arboretum interior comfort as a resting place for people who are tired of everyday life offers. It makes the most comfortable with green color.
② Warm sand , Gravel Acupressure Road
It is not quite the warm sand to surround the foot under the table. In addition, creating a set gravel road. Cafe appeals most people can solve the fatigue of the day-to-day.
③ Comfort
Not so hot herb tea and coffee, drinks and conversation with the wine, and you can enjoy a comfortable atmosphere will be. In addition to music helps calm comfort to our customers, workers limber deals manner.