Ⅰ. Introduction
According to Perry there is a particular predisposition in public sector called PSM Acronym of Public Service Motivation
.(Perry, 1990) PSM is an altruistic motivation to serve for the people and nation. It is a essence of intrinsic motivation what public officials must have and try to have. However recent event Gwanpia Gwanpia, A.K.A 관피아 is combination of words Gwan,
organizations such as UN, WFK(world friends Korea)...and so on. Because of organizational goal to support developing country, KOICA needs many voluntary works. So, KOICA has two types organization. One is voluntary organization, the other one is management(employee) organization.
Voluntary Organization: KOICA supports many voluntary organization works. WFK(world friends Korea) is representati
PD/NO Matrix
National organizations (NOs)
▽
financial, legal and administrative matters
Product division(PDs)
▽
development, production and global distribution
Ⅰ. 브랜드자산관리(상표자산관리)
브랜드 지식은 여러 하부 차원의 개념으로 구성돼 있다. 여기서 속성과 관련된 정보를 켈러는 제2차 연상을 통해 소비자 기억 속에서 떠올릴 수 있다고 본다. 특히 비제품 연상과 관련해서 광고와 홍보, 올드미디어와 뉴미디어, 전통적 매체와 비전통적 매체간의 통