분야
pptx1. History of early Philips
2. PD/NO Matrix
3. Key Success factor
Matsushita Success
1. Why Cost Leadership Strategy?
2. How Matsushita was organized?
3. How did Matsushita overtake?
4. Summary of Organization Structure
between Philips and Matsushita
Philips : Failure of reform
1. Environmental Change
2. Structural Change
Matsushita : Failure of reform
1. Matsushita’s internationalization
2. Problem of control
3. Operation localization
4. Outcome: failure…why?
Analysis & Suggestion
1. Philips Analysis
2. Matsushita Analysis
3. Suggestion : Joint Venture
National organizations (NOs)
▽
financial, legal and administrative matters
Product division(PDs)
▽
development, production and global distribution
