Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
coffee products
∙ US based company,
focusing on the US domestic market
Opportunities
∙ Reduce the size of Instant coffee market
∙ Cooperation with other brands
(e.g. MS, HP, Pepsi, etc.)
∙ Technological advances Threats
∙ Increased competition from coffee shops
∙ Consumer trends toward more healthy ways and away from caffeine
∙ Raw material cost
Coffee Bean & Tea Leaf, they are making unique choices that can be differentiated from other consumers and allow them to stand out.
• Alignment of tea-product line will distinguish The Coffee Bean & Tea Leaf from other coffee brands as a brand that specializes in both coffee and teas. With no other coffee shop offering a variety of tea products as does The Coffee Bean & Tea Leaf, can prom
property and centre maintenance, and improvement issues.
▶Amenities
Communication services :
Internet, satellite TV and fax facilities are available to our guests at both lodges, well-stocked library
Shopping(boutique) :
The African Trading Store stocks a range of fashionable bushwear and African artefacts. Basic necessities such as camera film and batteries are available for purchase.
coffee shop, it uses supreme Arabica coffee bean. Not only coffee bean, starbucks use special method of roasting. Customer can buy various size of coffee cup and make their coffee taste through many syrup and powder. It may make different taste of starbucks coffee. But it does a role to make people stable and get effect that gives respect of personal taste. Also its homepage provides coffee-custo