I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
25.단독투자와 합작투자
▶ 해외직접투자방법
1) 단독투자(Sole Venture)
▶ 기업이 해외직접투자를 할 때 처음부터 완전 자회사
(Wholly owned subsidiary)를 설립하는 투자 방식
해외자회사 주식의 95% 이상을 단독으로 소유한 형태로 해외에 진출함
<장점> 자회사에 대한 통제력 발휘, 기술이나 노
Form new intermediaries
- linking consumers to products
An important intermediary role
: summarize, aggregate extensive product
information and filter.
: reduce the information consumers.
Isolate consumers from vendors
: the information can be kept private
Reduce the information load on consumers
A new breed of intermediaries
The Developmen
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo