material for weeks.
VERONICA
Ill think about it.
HEATHER CHANDLER
(looking off)
Dont think.
POV ON CAFETERIA LINE
Unattractive and quite overweight, MARTHA DUNNSTOCK/DUMPTRUCK
guiltily plops two jellos on her tray and clunks forward in
line.
CAFETERIA ENTRANCE
VERONICAs arm, seemingly involuntary, latches onto the
outstretched pen.
HEATHER CHANDLER
Splendid. Ill dictate. Veronica
needs something
self-conscious businessmen to meet the social needs.
② Assessment of leisure markets
- They are sensitive about price because they have to pay own money.
- Leisure travel with the family, unlike the commercial market, instead of scheduling and dispatch tends to emphasize the safety and friendliness.
- Demand appears to be concentrated (In other words, you need the appropriate demand manage
material we used is our one sheet of interview script which is in the appendix section. Its aim is to find out what kind of factors matters to the people who are considering buying a car according to the theories of consumer behavior.
With the materials we collected, we will propose an overall suggestion to make the hybrid car market enjoy a favorable business climate. Not only the earth will we
■ 동기연구(Motivational research)
1950년대, 동기연구 접근들은 제품과 광고의 의미를 더 깊이 이해하기 위해 Freud의 개념을 차용.
동기연구는 개별 소비자들과의 심층면접에 의존함.
- 동기연구는 기본적으로 사람들은 사회적으로 수용될 수 없는 자신의 욕구들을 수용될 수 있는 배출구로
Alright so this is the world and there are five billion people on it. When I was a kid there were three. Its hard to keep up.
AMERICA FROM SPACE
The great continent through mist and swirling skies. (Satellites and other pieces of skycasting equipment float by.)
JERRYS VOICE
Thats better. Thats america. See, America still sets the tone for the world...
KID ON BASKETBALL COURT
A puberty-ravaged kid