in Africa and 11 countries in Asia.
- The size of the firm
Coke: Unit case volume : 23.7 billions bottles, Net operating revenues : $ 31,944 millions, Operating income : 8,446 millions, Net income : $ 5,807 millions
Pepsi: Total net revenue : 43,251 millions , Core net income: 5,887 millions, Core earnings per share: 3.68 millions
- The firm's culture and philosophies
Coke: Missions ar
1860년 Anheuser 사업 시작
1864년 Busch가 사장
1876년 Budweiser 출시
1879년 Michelob 출시
1차 대전, 대공황으로 인한 사업상 위기
1934년 Adolphus BuschⅢ사장
1974년 August A. BuschⅢ 사장(사업확장)
1990~ 미국 내 시장 점유율 50%
Beer is and always will be Anheuser-Busch’s core business
Anheuser-Busch’s existing food products, packagin
Brief Intro : Intel
The leader in the semiconductor industry is unquestionably Intel. Following Intel’s lead are AMD, Cyrix, Digital, Motorola, etc. in CPU manufacturing. Intel has abandoned memory division back in 1985 as the Japanese firms became more competitive and gained chunk of the world market share. From then on Intel has concentrated on developing microprocessors along with other p
LATINAMERICA 진출 사례
Brazil
Antarctica와 합병
(자회사에 10% 투자)
브라질의 시장 매력도
라이센싱을 통한 현지 생산
Mexico
Grupo Modelo 투자
핵심기술 교환
현지 생산
멕시코 시장 매력도
가격 책정 권한 부재
Advertising
Event Sponsorship
- World cup, ESPN LatinAmerica,
MTV Latino, CNN
Paid Cable TV Channels
in this compartment and will continue to do well and improve. The money they are earning is substantially better than most beverage companies, and with that money, they put back into their own company so that they can improve.
Weaknesses
Coca Cola is a very successful company, with limited weaknesses. However they do have a variety of weaknesses that need to be addressed if they want to ris