perspectives; financial, inner business, customer, and innovation and learning perspective. The traditional measurement of performance is only based on financial statements. Therefore, the financial perspective is the unique perspective. However, the non-financial perspective is also important for businesses, i.e. the comprehensive view of the business is needed.
Although each of the four per
Mission Statement
The mission of Southwest Airlines is dedication to the highest quality
of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
“Everything Matters”
Intergrated Perspectives
Includes 4 main Marketing Strategy
In SWA’s Case
Provide Stable Work Environment
Equal Opportunity
Creativity & Inno
will strive to develop mutually rewarding relationships with its employees. Safety will be the first consideration
FedEx Diversity Mission Statement
FedEx values the unique contributions, perspectives, and differences of our team members worldwide, making possible the outstanding service and support provided to our global customers, and sustaining the communities we serve.
which may incur from threats and weaknesses of KEPCO.
4. Current Balanced Scorecard
4.1 Mission & Strategy
Since the purpose and objective of this project is to establish new innovative balanced scorecard, it is inevitable to identify KEPCO’s overall mission, vision and other relative matters such as action plans or strategic objectives. In fact, four perspectives of balanced score
the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules