분야
pptxBackgrounds
Mission Statement
Environments
2. Marketing Strategy 1
4P
Social Responsibility
3. Marketing Strategy 2
Value chain
Holistic Marketing
4. STP
Segmentation
Targeting
Positioning
5. Suggestions
Segment-by-Segment Invasion Plan
Suggestions
The mission of Southwest Airlines is dedication to the highest quality
of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
“Everything Matters”
Intergrated Perspectives
Includes 4 main Marketing Strategy
In SWA’s Case
Provide Stable Work Environment
Equal Opportunity
Creativity & Innovation
Same Concern, Respect, Caring Attitude like Customer
Differentiating from other Airline Companies
Using Direct Marketing
Relatively Simple fare structure
Unrestricted
