1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be asspecific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
Mobile USA
CEO Dan Schulman
2001년 CEO 수락, 2002년 7월 팀구성
미국 스프린트사와 50 대 50의 비율로 공동사업 착수
목표 : 첫해 100만, 4년째 400만 고객 유치
Price Structure
월 정액요금(bucket)
ex) 300분 미만 사용 시 300분비용 지급
300분 이상 사용 시 분당 통화료 급증
off-peak ho
mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devicessuch as PRADA phone and Secret phone were recognized asso called 'Awesome design' by customers as how Apple's fans think
Mobile game market
Game의 선호도
아직까지는 Mobile game이 Main이 아닌
Time Killing 위주의 수단으로 인식
2001 ~ 2003
- 연간 100% 이상의 가파른 신장률
2004
- 10.9% 성장
2005
- 15.5% 성장
What’s Com2us?
’98 3명의 대학 동문으로 시작
’99 WAP Game 3종 서비스(LGT) (국내 Mobile 게임산업의 출발)
’00 Java 플랫