1. Introduction
Nowadays, business surroundings are getting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry
2-(1). Decision Tree Analysis Algorithm(Methodology)
Three method of tree algorithms
CH
analysis
- Considering characters of retail banking
industry
- Reducing internal cost and customization
through CSCM
- Easing the legislation of banking industry
(Cross-selling)
Referrals became important
Introduction of CSCM
- Changes in scheduling.
Corrective action procedure
- Importance of progressive positive approach
verbal commen
왜 에스테틱 시장인가 ?
단순한 미용서비스 개념이
아닌 아름다운 삶에 대한
고객 NEED와 생활 서비스
개념으로의 인식전환
20~30대 관심사인 건강,
배움, 아름다움 중에서 건강
과 아름다움을 동시에 충족시
켜주는 비지니스
에스테틱 시장 확대
에스테틱 시장 주요소비자 : 20
1. Flexibility(유연성)
변화하는 경제 환경에 서비스가 대응하는 정도를 나타내는 척도
ex) 여러 지역에 입지를 분산한 기업은 특정 지역경제 쇠태에 따른 위험 줄일 수 있다.
2. Competitive Positioning(경쟁적 위치선정)
경쟁자를 고려하여 자신의 위치를 상대적으로 구축하는 방법
ex) 복수입
SENS has stressed technological functions of laptop computers on the advertisements because they think that laptop computers are included in 'high-involvement/thiking products',then consumers are Rational Decision Makers for laptop computers. Also we can think that it emphasizes Utilitarian Functions
For the reference, Samsung have tried to make consumers perceive that Sam