cultural influences from China throughout its history.
In the socialist era, the cultural life of Vietnam has been deeply influenced by government-controlled media and the cultural influences of socialist programs. For many decades, foreign cultural influences were shunned and emphasis placed on appreciating and sharing the culture of communist nations such as the Soviet Union, China, Cuba and
thought that KIA motors are doing well in domestic and abroad markets. However, if we found that KIA's shortages and establish several strategies to overcome that disadvantages and strengthen the strong advantages related to design marketing, organizational culture, brand marketing. This marketing plan outlines strategies that KIA motors doing now, and how to increase their demand in the future.
national power and image
It represents the degree of development in politics, economy and technology
2. Essential industry for a nation’s economic activity
It facilitates indispensable human and material resources for national economy
3. It activates tourism industry and facilitates the balances of international trade
4. It enables and facilitates the social and cultural interaction.
5. A
culture, national brand Kolon Sports, Edelweiss, and Echoroba lead the Korean market in 1970s and 80s. Also other brands such as North Face and Columbia Sports Wear were imported in the department stores (See Exhibit 1). The oldest outdoor brand is ‘한고’ company which enlarged into Edelweiss selling various climbing equipments in 1996. Till the first 1990s, many Korean outdoor brands were
on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier to meet new people online and to make them friends. However, the relationships based on these online tools are normally superficial and hard to last. In