1. Introduction
Companies need to add more value and deliver superior services to customers. So companies try to more engage, listen, and respond to their customers to bolster customer satisfaction. Also to maintain customer relationship, considering the state of the economy of these days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ pro
of 36% was shipped
② Global trend "Rice wine" - Very advantageous for overseas expansion
Japan, the United States and worldwide has captured the taste. Anticancer Agents ingredients of the rice wine are 25 times more than wine and beer. Latest, Interest in healthy beverages is increasing. So, Busan, South Korea, as well as around the world has increased interest in rice wine. Current tren
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
Soju market in Korea
What’s special about Korean SoJu Market
Excluding Seoul and capital region, localization of soju products such as 시원, 잎새주..etc. (geographic segmentation)
진로 참이슬 takes the high market share(nearly 60%)
진로 & 두산, two main companies occupying the whole national soju market (In the year 2005, 참이슬 & 산 were the main brands
The main comp
nation. It is a essence of intrinsic motivation what public officials must have and try to have. However recent event Gwanpia Gwanpia, A.K.A 관피아 is combinationof words Gwan, which means public officials, and Mapia.
shows the blurring of intrinsic motivation in public sector. Gwanpia refers to high-ranking public officials going to the private companies with large pay by taking advantage