3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the
strategy - superb quality, design, after sales service
◦ Supply of products are higher than expected, even price is expensive for buyers.
Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. Nike started selling sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dr
Line
1942 General Foods Corporation, began supplying
instant coffee to the U.S. armed forces
1946 National distribution
“Maxwell House Electra Perk” developed specifically
for electronic percolators
General Foods Corporation, began supplying
instant coffee to the U.S. armed forces
1946 National distribution
McCafe
Despite McDonald’s series of successful strategic evolution, it may face irreversible risks when not properly managed
- Prolonging lines for coffee can eliminate McDonald’s traditional customers looking for quick food.
- Result of the entry into the coffee market has fallen short of anticipation
2) The strategic developments of the growth
1. Vision
- Functional-Healthy Product
- Well Being
- The young trend which maintain their body
2. Sensitive Design
A tool fill with beer have 3 sorts of bottles. 330ml bottle, 355ml can, 1,600ml pet. They want to appeal to women so it made by S line. Also they choose dark green colors the first.