분야
ppt2.Body 1 : multinational firm, Nestlé
3.Body 2 : Nestlé's competitor
4.Body 3 : Nestlé’s SWOT analysis
5.Body 4 : Nestlé’s strategic success factors
6.conclusion : Summary
In 1860s Henri Nestle developed a food for babies.
In 1905, merging with the condensed Milk Company
In 1920, producing new productive , chocolate
During World War II, introducing the newest product, Nescafe
In 1980, making second venture outside the food industry
Since 1996 acquisition a lot of firms.
Nestlé's corporate business principle
Successful long-term business development
Following and respecting all applicable local laws in each of its markets
Recruitment of the right people and ongoing training and development are crucial.
4. The company would not exist without consumers.
5. Pursuing management clearly
Expansion of the Product Line
1942 General Foods Corporation, began supplying
instant coffee to the U.S. armed forces
1946 National distribution
“Maxwell House Electra Perk” developed specifically
for electronic percolators
General Foods Corporation, began supplying
instant coffee to the U.S. armed forces
1946 National distribution
“Maxwell House Electra Perk” developed specifically
for electronic percolators
