Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
in China.
Notable Public Automobile Companies
Shanghai Automotive Industries (SAIB)
- Largest car producer in China
- Partner of both General Motors & Volkswagen
- Bought Nanjing Automobile Company
- Owns 51% stake of SsangYong Motor Company
and some share of Daewoo Motors
First Auto Works (FAW)
- Second largest car maker in China
- Strong government support of FAW ca
Governments Build Small Automobile Manufacture to shortage of Manufacture
Geographic proximity helped build the production system.
The simultaneous entry of HMC and its long-term Korean suppliers
->rapid quality improvement and cost reduction.
Competitive advantage = management of subcontractors
(subcontractors : alliance with 118 suppliers and about half is located in Beijing ,
in 20 different countries such as United States, EU, Japan, Singapore and so on, participated on 61st Chinese International Medical Device exhibition and made the record for the largest participants.
5. Threats from China
1) Government Supports Chinese company and Regulates foreign company
To let Chinese medical device manufacturers grow, government has supported them through some policy a
in aerosol spray cans and has amended the Clean Air Act.
Several countries including Canada, Finland, Norway, and Sweden agreed with the regulations and reduction of the output of CFCs. Conversely, the EU didn’t consent to them as the biggest producing group. Some were reluctant to participate in this move, but it widely turned out to be that if a country disregards the protection of the ozon