2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
1. Introduction
This report is discussing about the environmentally friendly ideas and concept with academic viewpoints of management sector. It contains environmental approaches toward relationship with the society, natural environment and traditional theories of business administration in energy, wastes, impact of the disasters caused by pollutions.
The main intention is to give some insigh
1. Introduction
1-1. Definition of TOD
The way emphasizing land use and the relevance of transportation and inducing the complex land use of public transportation center and walking – riendly transportation system environment. In terms of Urban planning TOD is recognized as techniques that controls extensional reckless city spread and changes traffic-patterns of cars-centric to public t
naturalness recognize the true labyrinth, its spread has been trying. The social value of activities through a positive change in society and the environment, human rights and seek protection against animal testing,such as environmental protection campaigns across a single generation through the corporate philosophy of many consumers, support and sympathy led.